Axiom help the 2014 Organising Committee achieve a record breaking level of response to their appeal for Games Volunteers. Our work identified motivational influences for volunteering, predicted the level of potential interest and provided communications strategy advice. As a result of our research, the Games Volunteering Campaign was the first to offer volunteering opportunities to those aged between 16 and 18.
Glasgow Life commissioned Axiom to conduct a benchmarking profile of the sports sector in Glasgow. Our research mapped out public access and participation in sport as well as the economic impact of the sector to the City’s economy. Our research was used to inform the City’s bid to host the Youth Olympic Games in 2018 and measure the economic legacy of the Glasgow 2014 Commonwealth Games.