University of the Highlands and Islands
Axiom helps Scotland’s newest University to expand the reach of its student recruitment campaign. By engaging with future applicants from across the UK we identified the key motivators that encourage people to relocate to the Highland region to study, play and live. Our insights informed the redesign of the 2014 Undergraduate Prospectus and key recruitment messages used in the campaign.
As part of the consultation process to support the merger of Carnegie College and Adam Smith College, the Axiom team conducted a research programme to consult with students, staff, stakeholders and employers on their views of the merger. The brand planning research was used to create the new name and inform the communications campaign to support the opening of the new Fife College.