We conducted Business to Business research with HR Managers across Scotland to support the development of Hudson’s white paper into the employment market and how recruitment practices are impacting on hiring outcomes. The telephone survey highlighted how business confidence impacted on recruitment trends across a range of sectors.
MacRoberts is one of Scotland’s most pre-eminent law firms. We conducted brand strategy research with current and potential clients to determine the core brand proposition. The insights gathered provided the foundations for a successful PR campaign that repositioned the MacRoberts brand and informed the development of their customer experience service protocols.