Axiom help the 2014 Organising Committee achieve a record breaking level of response to their appeal for Games Volunteers. Our work identified motivational influences for volunteering, predicted the level of potential interest and provided communications strategy advice. As a result of our research, the Games Volunteering Campaign was the first to offer volunteering opportunities to those aged between 16 and 18.
Glasgow Life commissioned Axiom to conduct a benchmarking profile of the sports sector in Glasgow. Our research mapped out public access and participation in sport as well as the economic impact of the
The Office of the Scottish Charity Regulator (OSCR) commissioned Axiom to conduct a study to establish the key influences on economic resilience within the third sector during the height of the recession. The research identified key drivers for resilience and sector wide training support. The research paper was published and Axiom was invited to present the paper at a keynote speech for the Scottish Government.
Scotland’s national Youth Volunteering organisation wanted to know the likely reaction to a new IT product. The software, which built on existing social network and IT technologies was conceptualised to support young
Consumer Focus Scotland
Scotland’s consumer watchdog commissioned Axiom to conduct an impact assessment of the Healthyliving Award. The review identified how consumer eating habits have been influenced by the healthy living message and whether involvement in the Award contributed to the economic resilience of food service organisations participating in the scheme.
Axiom uses customer insight to help design a social marketing communications campaign for the Health Promotion team at NHS Borders. We conducted deep dive audience research to determine the acceptability of key health promotion messages, user experience research to assess reaction to the digital marketing collateral and